Entertainment | Industries

Supporting the entertainment industry, which evolves with resilience and flexibility through the times, by driving essential digital transformation powered by cutting-edge technologies.

In the entertainment industry, where a diverse range of forms emerge in response to changing times, the characteristics and volume of data handled are acceleratingly diversifying and increasing. Coupled with the advent of new technologies, constraints on personal data protection, and the societal push for sustainability, there is a growing demand for more advanced utilization of data than ever before—particularly in marketing and fostering customer loyalty.

Simplex leverages its long-standing expertise in handling large-scale data in the financial sector and combines cutting-edge technologies such as web3 and AI to provide full cycle coverage of support—from planning to growth—for pioneering efforts, including:
- Development of cross-media information linkage and analytics platforms in the cookie-less era
- Advanced personalization that goes beyond content delivery to include UI/UX enhancements
- Token economics that co-create value together with fans.

Why do our clients choose us?

Selecting the optimal solution from a diverse technology stack

We have extensive experience in system development across both B2B and B2C domains, cultivated through providing solutions to a diverse range of industries, including the financial sector.

Leveraging a broad range of expertise from legacy systems to trending technologies such as web3 and AI, we provide clients with the most suitable technological solutions to address their core challenges.

Agile and ever-evolving operations and maintenance

Our scrum teams, combining high quality and agility, provide support for continuous improvement by working closely alongside clients in response to user feedback, trends, and environmental changes.

Backed by extensive experience in financial services and a 24/7 support system, we are well-equipped to flexibly support global service deployments.

Comprehensive support from a broad network of professionals

We tailor our approach to each client's challenges by leveraging not only expertise in technology but also the full range of talent across our group, including our consulting entity (Xspear Consulting) and design office (Alceo). Simplex’s professional teams provide comprehensive support to help realize the worldviews and stories our clients wish to deliver to their end users.

Case Studies

Development of A Wallet, AMUSE’s wallet service

AMUSE INC.

We undertook the development of A Wallet, an NFT wallet service operated by AMUSE. The service is linked to A!-ID, AMUSE’s common ID, and enables management and viewing of NFTs acquired through various services. Our past achievements in NFT platform development and knowledge in the web3 realm were appreciated.

Development of a platform system for PlayMining Project

PlayMining Project

We undertook the development of a platform system for PlayMining Project, which is the business of Digital Entertainment Asset Pte. Ltd. (DEA). It is a common platform service that allows users to use DEAPcoin issued by DEA and NFTs using private blockchains for each game content. Our knowledge of high-quality systems equivalent to financial systems was appreciated.

Capabilities

We have honed our financial expertise by building robust mission-critical systems that support the core businesses of our client financial institutions, and by producing financial service development that brings new user experience. Our ability to propose business strategies, and to utilize the most advanced technology available for our clients establishes our reliability as the technology partner in the DX of many industries.

Because of our involvement in business service design, process design, system development and maintenance phases, our clients are able to swiftly deploy business solutions.

Our team of UX/UI experts has a deep understanding and knowledge of user ergonomics and directly assist clients’ product development focusing on user experience.

Because of our expertise acquired through advanced knowledge and experience, we are able to support cloud solution deployments suitable for the business strategies of our clients.

Our ability to provide strategic business proposals through tactical solutions based on the top-notch technology allows us to work in a wide spectrum of industry categories promoting DX.

We provide AI solution throughout full business cycle coverage ranging from forming strategic proposals to deploying tactical solutions to meet all demand.